Since the very first day in November 2001, when The Black Angel first opened it’s gothic clothing store, we have never cared about conventions and rules, things you’re supposed to do and say if you want to belong to the gothic underground scene - we have pursued our own aims and goals right form the start, made our own rules, and our aim has always been providing great clothing with great service. Professionalism is a word that sounds like commercial exploitation to some people in our scene, it is an evil word, it’s taboo - and we don’t care.
We don’t care because we believe that offering great customer service, quality control and quick delivery along with all the safety for your payment details and privacy you can get is not a bad thing. It is something everyone has the right to expect, and the gothic scene is not an exception to that. Because seriously, who enjoys waiting for 4-5 month before receiving their order or being let down?
So we don’t think professionalism is a bad word - we’re proud of it. So if some people might consider us sell-outs because of it, so be it, the other 99% percent appreciate our prompt and friendly service, and that’s why they keep ordering their gothic clothing from our online store.